SAMPLE CASE STUDY

FASHION E-COMMERCE

Turning scrollers into buyers with AI video ads

The AI Video Ad System for clothing brands: fresh scroll-stopping creative every week, collection pages built to convert, full-funnel tracking, and abandoned-cart recovery that brings shoppers back.

Book a free consultation

A sample case study — an illustrative walkthrough of our system. Real client results are published only with permission.

Colourful clothing collection on a boutique rail

THE PROBLEM

The problem fashion brands face

Three patterns we see again and again in clothing stores that advertise without a system.

1

Creative fatigue

The same handful of ads runs for months. Click-through rates fade, frequency climbs, and the algorithm has nothing new to learn from.

2

Rising acquisition costs

Auction prices keep climbing while the creative stays static — so every new customer costs more than the last one did.

3

A leaky funnel

Shoppers browse and abandon carts with no follow-up. Without proper tracking, nobody can say which ad actually drove the sale.

THE SYSTEM

The AI Video Ad System, step by step

One connected flow — from the first scroll to the recovered cart.

1

AI video ads

New hooks, formats and angles produced every week — modelled on what sells fashion, never on guesswork.

2

Collection pages

Catalogue and collection pages rebuilt for speed, clear sizing and a frictionless path to checkout.

3

Full tracking stack

Meta Pixel + Conversions API, GA4 and GTM — every sale traced back to the creative that earned it.

4

Retargeting

Browsers, cart abandoners and past buyers each see the right follow-up, in the right order.

5

Cart recovery

Email and SMS flows recover checkouts that would otherwise be lost — automatically.

DELIVERABLES

What’s included

Everything your store needs to run this system — built for you, then handed over with training.

  • ✓Weekly AI video ad angles — hooks, formats and scripts
  • ✓Catalogue and collection page conversion rebuild
  • ✓Meta Pixel + Conversions API setup and testing
  • ✓GA4 and Google Tag Manager configuration
  • ✓Retargeting sequences for browsers, carts and past buyers
  • ✓Abandoned-cart email and SMS recovery flows
  • ✓Creative testing log — winners scaled, losers cut
  • ✓Monthly performance report in plain English

MEASUREMENT

What we measure

KPI names and how each one is tracked. Your numbers come from your own store and ad accounts — never invented.

ROAS by creative angleWhich video hooks actually pay for themselves
Pixel + CAPI
Average order value (AOV)Basket size per completed order
GA4
Cart recovery rateAbandoned checkouts brought back
Email/SMS + Pixel
Cost per acquisition (CPA)True cost of each new customer
Ads + GA4
Click-through rate (CTR)Early signal of creative strength
Ad platforms

No sample figures are shown anywhere on this page — a sample case study demonstrates the system, not results.

THE SYSTEM IN ACTION

Your creative testing dashboard

Every angle, tracked. When this system runs on your store, these panels show your live numbers.

Creative testing dashboard — illustrative layout
LIVE
ROAS by creative angleMeta Pixel + Conversions API
—
Average order valueGA4 + store analytics
—
Cart recovery rateEmail/SMS platform + Pixel events
—
Cost per acquisitionAd platforms + GA4
—

Illustrative dashboard — no sample data shown. Your live figures appear here once tracking is connected.

QUESTIONS

Frequently asked questions

The practical details fashion brands ask about first.

Do we need to film anything?

No. We create AI video from your product photos and catalogue — model-style shots, flat-lays and motion, without a shoot. If you already have footage, we’ll happily use that too.

How quickly can this be live?

Tracking and collection pages come first, then the first batch of AI video angles. Most stores are live within a few weeks — we’ll map your exact timeline on the consultation call.

Will this work if we’ve never run ads?

Yes. The system starts with tracking and creative testing, so every pound of future spend is measured from day one — you’ll never fly blind.

Want this system for your brand?

Book a free consultation and we’ll map which creative angles could work for your store.

Book a free consultation